It’s a shift – it’s a migration of information away from the walled boundaries of brands to a much more democratic consumer.
What we’ve found is that, to be effective as brands, we need to converse with people in a manner that stimulates their emotions. We need to be more human.
Pawns are the pieces of strategy in the branding chess game.
We are the front row that sets the plan in motion, which is how branding operates. Pawns open paths for the pieces of tactics in the back row, those pieces represent both marketing and advertising.
Pawns move forward and only forward, when they make it high up in the game, they can transform into any piece, which makes pawns a rather dynamic and unique element in the chess game, and guess what? White pawns are one move ahead.
Couldn't ask for better agency to deliver the exact bundle of strategy, story and of course design for my brand to be alive. Was a real pleasure partnering and having our vision aligned. I d' highly recommend such professional and creative team.
Great company, Highly recommended.
White pawns is one of the most professional agencies I’ve worked with. Their attention to detail and their creativity is outstanding. I’ve never been happier with a brand as much as the one they created for me and glad I got the chance to work with them.
White Pawns did a great branding job for us. Highly recommended.