WP was founded by branding professional Omar saraya. His path began with graduation from advertising school and a passion for graphic design. Seeking creativity and fun made falling in love with his work easy, but something was missing. Advertising on its own was incapable of delivering the messages he had in mind for his work. He powered through, but he knew he needed to seek a grander approach.

With the advertising scene putting forward flashy ads that are more commercial and less depth insight to value and purpose. With little impact on people’s lives and the environment and little regard to the brand being represented, it is no wonder that some products pay fortunes and get little in return, lots of money floating aimlessly! We have seen a pattern of agencies seeking client approvals over advising them of developments that could lead to more work, yet better results.

After observing this repeatedly throughout the course of our career, we came to realize that most of the time, brand health, perception and experience was missing from equation; we were building skyscrapers with no foundations. It was high time we began putting strategy before tactics and execution. It was time to act.

Omar and his team started learning more about branding where it’s a science that requires thorough knowledge, the product of which is delivering true value and exemplary experiences to brand owners.

WP’s vision was and remains one of an entity that brings forward strategic flexibility and an ageless approach. An entity that also believes in the importance of understanding, adapting and growing.

Our brand should be brought forth by team players, fighters, exceptional artists, young thinkers with empty cups and fresh minds, ready for new strategies
and movements.